Month: June 2017

Follower Influence Marketing Strategy

Follower Influence Marketing Strategy

I do not follow any of these people I have seen one or two of them online on certain social media platforms. What I notice about this type of marketing is that they are geared towards young people or young adults that use social media. Influencers advertise for big companies and are givenĀ  free stuff from them they advertise a specific brand or company and the company’s pay them money to bring in more business.

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The role these influencers play in marketing is big they can bring in millions of views and viewers go and purchase whatever there advertising. Lots of consumers rely on social media referrals to chose the best product that interest them. The use of marketing perspective impacts the relationship between the company and consumer by showing that popular people also purchase their service or product and consumers should follow and do the same they want the consumers to trust their products as much as the influncer does.

4-2 Blog: Effectively Impacting the Consumer Through Digital Media

4-2 Blog: Effectively Impacting the Consumer Through Digital Media

Whirlpools Customer-Driven Social Media was successful in meeting the wants and needs of there target audience by getting their consumers involved, by sharing their experience about everyday care and values of their families, instead of seeing everything that is done as a chore. Whirlpool addressed this social experience by “leveraging a comprehensive paid, earned and owned media strategy that canvassed new broadcast media, digital media and social promotion” and in turn this was the most successful strategy that Whirlpool has seen in a while.

Whirlpools digital media followers where handled in a caring way. Encouraging visitors to contribute to the social media conversation by telling their story’s on the care they give, and receive, every day using their appliances.Whirlpools decision to get their consumers involved was very effective, in social presence and customer experience. I think that nothing should be changed about this approach, because it has been proven to be efficient and successful. Whirlpools current social media presence shows that they are active and engaging with their followers while listening to the consumers wants and needs to improve their service and products.