Whirlpools Customer-Driven Social Media was successful in meeting the wants and needs of there target audience by getting their consumers involved, by sharing their experience about everyday care and values of their families, instead of seeing everything that is done as a chore. Whirlpool addressed this social experience by “leveraging a comprehensive paid, earned and owned media strategy that canvassed new broadcast media, digital media and social promotion” and in turn this was the most successful strategy that Whirlpool has seen in a while.
Whirlpools digital media followers where handled in a caring way. Encouraging visitors to contribute to the social media conversation by telling their story’s on the care they give, and receive, every day using their appliances.Whirlpools decision to get their consumers involved was very effective, in social presence and customer experience. I think that nothing should be changed about this approach, because it has been proven to be efficient and successful. Whirlpools current social media presence shows that they are active and engaging with their followers while listening to the consumers wants and needs to improve their service and products.